Simcro are a New Zealand based business that designs and manufactures pharmaceutical delivery systems for global companies such as Pfizer and Novartis. I was responsible for rebranding the company around the idea of ‘Innovation Synchronised’, providing Simcro with cohesive visual impact and positioning Simcro with its primary business-to-business audience. The Project involved working with Strategic direction, Branding, Design System, and roll-out of visual merchandise across all communication points.
Company: Brian R Richards Ltd. Client: Simcro®. Design Director: Mark Benseman. Designer: Wayne Morpeth. Strategic Writer: Julian Smith / David Lyall.
