KEA is a motorhome, campervan and 4wd, rentals, sales, and manufacturing company with depots in New Zealand, Australia and South Africa. The focus of the re-brand was to reposition KEA as a premium provider of holiday experiences; To clearly differentiate KEA from the low to mid-range providers in the category, to create a brand identity that is consistent across all touch points and to balance their story of experience and luxury.
Company: Brian R Richards Ltd. Client: Kea Campers. Director: Mark Benseman. Designer: Wayne Morpeth. Writer: David Lyall. Project Manager: Anna Fisher & Julian Smith.
