Central Otago Fruit is a Brand Identity project produced at Brian R Richards Ltd. The main strategic goal was to reposition Central Otago fruit as a premium producer of seasonal fruit from New Zealand. We needed to balance their story of taste and flavour with provenance and create a Brand Identity that was consistent across all touch-points, unifying the collective of growers around the new brand.
Company: Brian R Richards Ltd :: Client: Central Otago Fruit :: Designer: Wayne Morpeth :: Director: Mark Benseman :: Writer: David Lyall :: Project Manager: Carol Soundy :: Orchard Photography: James Jubb
